Market Studies

 Market Studies  |   print & mail  |   web  |   video & audio   |   outdoor advertising   |    Social Media  | Google Ads

 

analysisBefore making any recommendations, Leap Tie completes an in-depth analysis process including an internal and external assessment. This well regarded process has assisted many of the leading firms in funeral service better understand their market and seize new opportunities for growth.

The Case Study below explains how this process helped Horan & McConaty increase leads and market share.

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Case Study


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Goal:

Increase leads for advance planning advisors and increase market share.

Solution:

After conducting Market 360 key market advantages were identified, market area was redefined and specific strategies were launched.

Results:

A 50% increase in pre-planning leads and a significant increase in current market share.

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Print Collateral –
A unique and interactive brochure designed to assist in creating face to face meetings.

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Direct Mail –
Targeted with a fresh approach and designed with a companion piece for follow up.

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Television Commercial –
An engaging and action focused television campaign, part of the integrated campaign.

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Web –
Leveraging the campaign online to extend campaign and integrate into additional materials.